Collaboration between corporate America and the education sector is key. Companies, such as Boeing and IBM, are sending scientists and engineers into schools to talk about technology-focused careers and real-life experiences with hopes of piquing interest. Increased interaction between students and STEM professionals can help show that it is possible to study STEM subjects and still be "cool."
Read more here: http://www.washingtonpost.com/national/on-innovations/this-is-how-you-make-kids-love-math/2012/06/04/gJQAw38XDV_story.html
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